Ok cupid dating test results
"People come to us because they want the website to work, and we want the website to work." The revelation about OKCupid's testing came after Facebook users learned about similar experiments conducted on them.
In June, a study was published revealing that Facebook had altered the items that appeared on nearly 700,000 users' News Feeds to observe how users would react.
The study found that users who saw more positive content would post more positive updates, and users who saw more negative content would end up posting more negative updates.
The study was attempting to determine whether or not emotional states could be transmitted without face-to face interaction.
The next test blocked the text on profiles to see how users equated "looks" with "personality." A chart on the blog shows that when asked to rate personality and looks separately, higher personality rating correlated directly with better looks.
The test also found that users' actual profile text only contributed about 10 percent to their total profile rating.
Our informant forwarded along an email s/he received from Ok Cupid, which I am re-posting here in full: We are very pleased to report that you are in the top half of Ok Cupid’s most attractive users.
Your new elite status comes with one important privilege: You will now see more attractive people in your match results. The policy discriminates against those deemed less attractive for whatever reason (bad photo, profile misspelling, etc.).
According to a trusted source (one of our sharpy-sharp readers), Ok Cupid, the popular (and free) online dating site, has a semi-secret policy that favors those who have been deemed the most attractive. The scales recently tipped in your favor, and we thought you’d like to know. We’ve tracked click-thrus on your photo and analyzed other people’s reactions to you in Quick Match and Quiver.
However, we’ve all got different preferences when it comes to physical attractiveness, and just because someone hasn’t gotten as many click-thrus as someone else doesn’t mean that users won’t find that person attractive.
It’s patronizing to think that Ok Cupid would decide who’s hot and who’s not, especially when hotness is completely subjective. The policy is kept secret (unless you’re attractive! When you sign up for an Ok Cupid account, you are not tipped off to this segregating policy in any way, shape, or form.
"If you use the Internet, you're the subject of hundreds of experiments at any given time, on every site," Christian Rudder, president of OKCupid, wrote on the blog.
"That's how websites work." The first test in January 2013 was masked as a "Love is Blind" day. They found that site traffic dropped dramatically, but users who did contact potential matches on that day had more meaningful conversations.