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For example, let's say a user searches for "best boyfriend blue jeans." In response, Google shows the user a web page that ranks the various types of blue jeans.In that case, the contents of the meta description tag might be: "Here we rank all the popular types of blue jeans." As you can see, the keyword "best boyfriend blue jeans" is nowhere to be found in the description.Some are great for your management of your pages and others provide information for external programs (including Web browsers, servers, and robots).Site management meta tags are used mostly by the people working on the website.This resulted in snippets becoming slightly longer, on average." So should you go through all of your web pages and update the meta description text? In fact, Google's Danny Sullivan recommends that you don't take that course of action. The good news, though, is that you don't have to take any action. Remember: Google will extract a search snippet from your site that's relevant to the user's query.It will take advantage of the expanded length available to provide even more detail to the user. However, for future blog posts and landing pages, you probably should write a meta description that's longer than 160 characters.That's because Google increased the search snippet size as well.In this article, we'll go over the the meta description tag and explain how you should update your SEO strategy going forward. It's a tag that appears in the In a nutshell, that tag gives both Google and visitors a little more information about the contents of your page.
Don't squander it by just spitting out dimensions and technical details.
Just recently, Google expanded the length allowed in the meta description tag. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the search engine results pages (SERPs).
Because they can use the additional text to promote their brands.
The best examples of meta descriptions and how search engines use them come from search engines themselves.
Let’s look at Google’s own meta description for starters.